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50 Digital Ideas You Really Need to Know

Tom Chatfield
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Tom Chatfield

Have you ever wondered what the difference is between a MUD and an API? Don't know your OCR from your PPC? Not quite clear on crowd-sourcing and culture jamming? Then this book is for you. In a series of accessible and engagingly written essays, 50 Digital Ideas You Really Need to Know introduces and explains all the key aspects of the digital world and how it works. It is a book that will be welcomed by anyone who wants to understand one of the most powerful forces shaping our world. Aggregation; API; Augmented reality; Automatic translation; Avatars; Blogging and micro-blogging; Browser wars; Chat; Cloud computing; Commenting; Creative commons licence; Crowd-sourcing; Culture jamming; Download universe; eGovernment; Ego-surfing; Electronic mail; File sharing; Flow; Feeds (RSS & Atom); Freemium; Gaming; Geo-location and hyperlocal; GUIs; HTTP/HTML; Hosting; ICANN; Mashups; Micro-payments; MUD; Netiquette; Open sourcing; OCR; Pay-per click; Privacy; Proxy servers; Rating systems; Rich internet applications; Search; Semantic web; Smartphones; Social networking; Spam; Streaming; Tagging; Traffic analytics; Unplugging; Virality; Virtual goods; Web 2.0/3.0; Wikis.

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Tom Chatfield

Tom Chatfield is a freelance author, consultant, game writer and theorist. His first book FUN INC. was published worldwide in 2010. Tom has done design, writing and consultancy work for games and media companies, including Google, Mind Candy, VCCP, Preloaded, Grex, Red Glasses and Intervox. He has spoken widely on technology, media and gaming at forums including TED Global, the Cannes Lions Festival, the House of Commons, RSA, ICA and the World IT Congress. A former senior editor at Prospect magazine, he has a doctorate from St. John's College, Oxford, and writes widely in the national press, including for the Observer, Independent, Sunday Times, Wired, New Statesman, Evening Standard and Times Literary Supplement, and the site Boing Boing.